Korea Expo is a B2B platform supporting the overseas market validation
and global business growth of K-brands.
Korea Expo is a B2B platform that provides services tailored to the growth stages of K-brands,
operating across major global markets including France, Japan, and the USA.
To help Korean brands establish a successful presence overseas,
Korea Expo organically connects two essential pillars:
local market validation (testing) and global business expansion (branding and partnerships).
First, Korea Expo functions as a Global Test Lab,
validating brand suitability in overseas markets based on real market data
such as consumer response, purchase intent, and competitive landscape.
Through both quantitative and qualitative analysis,
companies gain clear insights into how their products and services are received in each market,
while direct engagement with local buyers and retailers enables realistic assessment of market entry potential.
Second, for companies already active abroad or preparing to scale into global brands,
Korea Expo provides an international business platform that supports brand strengthening, new product testing,
overseas promotion, and global partner development, all essential components of expansion strategies.
Korea Expo goes beyond a conventional exhibition or promotional event.
It is an integrated growth platform that connects market validation with global expansion.
By designing tailored overseas entry strategies aligned with each company’s stage, scale, and objectives,
Korea Expo builds a sustainable foundation for Korean brands to grow and thrive in the global marketplace.
Korea Expo Tokyo 2026 | Korea Expo Paris 2026 | |
Date | April 16th(Thu.) - 18th(Sat.), 2026 / for 3 days | June 18th(Thu.) - 20th(Sat.), 2026 / for 3 days |
Venue | Sunshine City Convention Center, Hall A, Japan | Paris Expo Porte de Versailles, Pavilion 5, France |
Scale | 120 Companies / 180 Booths / 4,000㎡ | 200 Companies / 500 Booths / 12,000㎡ |
Host | Korea Expo Organizing Committee | |
Organizer |   | |
Supported by | Ministry of Trade, Industry and Energy Ministry of Health and Welfare Ministry of SMEs and Startups Ministry of Cultural Center | |
Side Events | Consulting & Business Matching K-ClassKorea-France Business Forum K-Beauty Seminar K-Food Live Streaming & Tasting K-Culture Experience Zone | |
